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Visiting Boutique by Chic
Postcode for Sat Nav: CV6 6AQ
Click HERE to print a map
We are excited that you are planning to visit BOUTIQUE by Chic. We work throughout the year to bring you the most directional brands from all over the world... at every price point.
The ambience of the show is unlike any other in the UK and has been tailoured exclusively for fashion buyers.
The directors of Chic have worked as retailers, agents, distributors and buyers within the fashion industry so we believe that our shared experience (of over 100 years!) gives us a unique understanding of the needs of buyers and exhibitors.
THE CONCEPT
We remember the excitement of the industry when we first started attending shows and somehow that has eroded over the years. We are determined to bring the fun and glamour back to the necessary task of attending trade fairs. Obviously there is nothing more important than the brands on offer which is our key priority, but why does it have to be crowded, tiring and stuffy?
Boutique by Chic focuses soley on fashion accessories and is limited to just over a hundred brands which is why we are able to ensure that only the key brands attend. We do not have lots of other products for you to walk past while endeavouring to find the fashion brands, they are all together, side by side so you can focus immediately on the colours, theme's and textures that you will offer your customers in the forthcoming season.
Regular attendees of the Milan fair will know that within ten minutes of being in the hall it is possible to know exactly which colours and styles will form the basis for the season, Boutique will give you that same advantage without the expense of travelling abroad for several days and being able to involve more members of your team without additional costs. It is also an important advantage to be able to buy from your favourite UK brands at the same time which is not possible at overseas shows, so you have the best of both worlds.
Why Do We Need Another Trade Show?
We are aware that there is a huge choice of trade shows now and you may wonder why we have been asked to create a new show for April and October each year?
Traditionally fashion accessories were bought at the beginning of the retail selling season and generally by dedicated leather goods retailers. Now the UK consumer is much more aware of trends in colour, finish and style and expect to constantly change their accessories to reflect the latest fashions.
This is also driven by the current focus on celebrity culture. Consequently as fashion accessories have become aligned to key trends in fashion, there has been a huge increase in the number of clothing and footwear stores who now retail bags, jewellery, gloves, travel goods, shoes, umbrellas etc. Most of this buying will have taken place at the fashion fairs after buying their key clothing collections.
The clothing industry is programmed to buy much earlier in the season than other fashion accessories (especially handbag and shoe manufacturers), and although it is possible to buy some fashion accessories at the popular fashion clothing shows, the producers have generally not finalised their collections at that time.
The French and Italian designers particularly are very reluctant for any of their most coveted collections to be seen prior to the Paris and Milan fairs where evolving trends often dictate complete range reviews a matter of days before the show.
You may have found before that when you order too early you either get very short deliveries (where ranges are cancelled before they reach manufacture) or miss out on key looks, and this is exactly why the major fashion brands have been urging us for many years to give them a UK showcase shortly after the Mipel and Premiere Classe events when their ranges have been finalised and they have been able to produce all the samples in the best styles and colours.
Therefore you benefit from the experience of the world’s fashion buyers, and see only the strongest, proven styles.
Fabulous Brands From the UK and Europe.
Unique ‘Showroom’ Buying Environment.
Easy To Get To... Easy To Park... Easy To Buy...
Sophisticated & Glamorous Ambience.
Buy Trends As They Evolve...
Bring Your Friends & Colleagues and prepare to be dazzled!
This all adds up to an unmissable event
which is revolutionising fashion buying in the UK...
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